Managing Information Systems

Managing Information Systems Module 1   
Technology and the Modern Enterprise  

• Changing Business Landscapes
• Technological Revolutions
• Technology Across Disciplines
• Finances and Accounting
• Human Resources
• Information Systems Careers
• Future of Technology

Managing Information Systems Module 2   
Strategy and Technology

• Operational Effectiveness
• Dangers of Relying on Technology
• Imitation-Resistant Value Chains
• Brand and Scale
• Switching Costs and Data
• Distribution Channels
• Patents
• Gathering Data
• Design
• Manufacturing and Logistics

Managing Information Systems Module 3
E-Commerce

• E-Commerce Giants
• Best-In Class Experience
• Scale from the Distribution Network
• Scale from Selection
• Delivering True Economies of Scale
• Leveraging the Data Asset

Managing Information Systems Module 4
Moore’s Law and Fast Computing

• Fast, Cheap Computing
• Data Capacity
• Buying Time
• Strategic Planning
• Supercomputing, Grids, Clusters
• Cloud Computing
• E-Waste
• Case Study: Disney Embedding Technology

Managing Information Systems Module 5    
Disruptive Technology and Amazon

• Disruptive Innovations
• Why Big Firms Fail
• Potential Disruptors
• From Bitcoin to Blockchain
• Fulfillment Operations
• Building a Delivery and Logistics Business
• Cash Conversion Cycles

Managing Information Systems Module 6
Understanding Network Effects

• Where Does All That Value Come From?
• Exchange
• Staying Power
• One-Sided or Two-Sided Markets
• Understanding Network Structure
• How are Markets Different?
• Competing When Network Effects Matter
• Alliances and Partnerships
• Leverage Distribution Channels
• Leverage Backward Compatibility

Managing Information Systems Module 7
Social Media and Web 2.0

• Blogs
• Wikis
• Social Networks
• Corporate Use of Social Networks
• Twitter and Microblogging
• Prediction Markets
• Crowdsourcing
• Get SMART: Social Media Awareness and Response Team

Managing Information Systems Module 8
Efficient Markets through Technology  

• Looming Challenges in the Sharing Economy
• Factors Fueling the Rise of Collaborate Consumption
• Electronic Markets
• Social Media for Trust Strengthening
• Disruptive Competition
• Competitive Advantage
• Apps Platforms
• Advertising and Social Media

Managing Information Systems Module 9
Technology and Fashion

• Do Suppliers Like It?
• Customer Evolution
• Customer Engagement
• Mobile
• Social
• Physical Retail Environments
• Data
• Operations and Logistics
• Expanding with New Models

Managing Information Systems Module 10
Understanding Software

• What is Software?
• Operating Systems
• Application Software
• Distributed Computing, Web Services, and APIs
• Formats to Facilitate Sharing Data
• Writing Software
• Total Cost of Ownerships

Managing Information Systems Module 11
Software in Flux

• Open Source
• Examples of Open Source Software
• Defining Cloud Computing
• SaaS
• PaaS and IaaS
• Clouds and Tech Industry Impact
• Virtualization
• Apps and App Stores
• Make, Buy, or Rent

Managing Information Systems Module 12
Data Asset and Telecommunications 

• Data, Information, and Knowledge
• Where Does Data Come From?
• Transaction Processing Systems
• Enterprise Systems
• Incompatible Systems
• Data Rich, Information Poor
• Data Warehouses
• Data Marts
• The Business Intelligence Toolkit
• Internet 101
• TCP/IP
• DSL
• Cable Broadband
• Wi-Fi and Other Hotspots

Managing Information Systems Module 13
Information Security   

• Information Security Breaches
• Vulnerabilities
• User and Administrator Threats
• Social Engineering
• Phishing
• Passwords
• Technology Threats
• Malware
• Push-Button Hacking
• Network and Physical Threats

Managing Information Systems Module 14
Google In Three Parts

• Understanding Search
• Increase in Online Ad Spending
• Search Advertising
• Ad Networks
• Ad Formats and Payment Schemes
• Customer Profiling and Behavioral Targeting
• Profiling and Privacy
• Search Engines and Fraud

**Outlines are subject to change, as courses and materials are updated.**